Nigeria & Africa
How to Check a Nigerian Tech Company Is Real Before You Pay Them
Four checks that take about fifteen minutes and will save you from the most common way businesses lose money to a digital agency in Nigeria.
4 min read
Insight
Writing on building software, designing products and growing companies, from the people doing the work.
Latest
Engineering
Why Google Is Not Indexing Your Site, and How to Actually Fix It
Crawled, currently not indexed. Duplicate without user-selected canonical. What those Search Console messages really mean, and the fixes that move them.
4 min read
Business
What a Website Actually Costs in Nigeria in 2026
Real numbers, what drives them, and the three questions that move a quote by a factor of five. Written because almost nobody publishes this.
3 min read
Nigeria & Africa
Hiring a Software Company in Abuja: 9 Questions That Predict Failure
The questions that separate a team who will finish from one who will not. Ask them before money changes hands, not after.
3 min read
Engineering
Why Your Website Is Slow, and What It Is Costing You
Slow sites lose customers before the page finishes loading. Here is how to find the cause in ten minutes.
2 min read
Engineering
Building for Unreliable Networks: Lessons From Nigerian Fintech
Most web performance advice assumes a good connection. Here is what changes when you cannot.
3 min read
Design
Design Systems for Teams of Three
You do not need Material Design. You need eleven decisions written down and obeyed.
3 min read
Business
Do You Need an App, or Just a Better Website?
Most businesses asking for an app do not need one. Here is the test that tells you which you are.
1 min read
Business
From Abuja to London and Dubai: Running Delivery Across Time Zones
Nigeria sits one hour from London and three from Dubai. Used properly, that is a delivery advantage rather than a logistics problem.
3 min read
Reading about it is cheaper than learning it the hard way.
If any of the above described a problem you currently have, the next step is a conversation, and a written plan within 48 hours.